OMG...facebook marketing spending goes nuts

In digging for information for another class online I have again found myself skipping from site to site to site reading the first few lines that catch my attention and then clicking the first link on the site that goes elsewhere. This ultimately led me to this graphic and I figured I had better write this blog ASAP:

There are several pieces of information that I find extremely interesting  here.
Social Networking ads account for 7% of all online advertising expenses. Perhaps it is just that this class has opened my eyes a bit to the importance of social network marketing, or maybe companies are throwing away too much money on pointless banner ads and pop-ups but that was WAY lower thatn what I would have suspected. And just check out the expected % change in spending over the next three years! It looks like a great time to be Mark Zuckerberg. I was a little disappointed at the absence of an entertainment media statistic in the last group. I would really like to see the percentages on that, I bet they are really high. As for myself I could not tell you the last time I bought a CD but I can tell you when the last time I downloaded one was... about 4 minutes ago. I know that social media has an enormous impact an what music and movies people are checking out but I am curious on how much greater the impact is versus other industries.

Facebook outranks Google

I heard on the radio a couple days ago that Facebook had just conquered Google for "site with the most time spent on the internet". This came as a surprise to me only because it hadn't already taken this title. As a communication medium laden with games, pictures, and quick easy access to friends I saw yesterday and others I haven't seen in ages; It comes as no surprise that people are spending more time there than on a search engine which redirects us quickly to another site.


I am curious if this statistic includes Google Earth, Google Maps, GMail, Google Translate, and any other secondary service sites that they may have. Either way it is still no surprise. While Google is widely recognized as the king of all search engines I would have guessed that even a site like ebay would outrank them in time spent on the web. They are certainly no match for a force like Facebook where many people check back a couple times each hour to find out the latest gossip or what their friends are up to. This is a title I don't ever see Google reclaiming unless they launch their own social networking site; which could happen any time. They are already working on a music service to rival iTunes!